This Saturday, September 9th, J.McLaughlin will be celebrating our relaunch! We are inviting all customers in to celebrate, toast the fall season, and the launch of the catalog, rebrand and fresh collection with an all-store BLUE celebration, highlighting the signature blue and navy.
You’ll notice our bold new logo might look familiar. We pulled it from the archives, the early ‘80s to be exact and dialed it up in dark navy and our signature J.McLaughlin blue.
Introducing: The September Collection
From the moment we set out to capture the spirit of the season ahead, we knew our FALL 2023 campaign represented more than an exquisite collection of luxe layers, sultry suedes and cozy cashmeres—it deserved to be a love letter from J.MCLAUGHLIN’s new state of mind.
Inspired by the nature of transition, we’ve tapped into the energy of exploration and embraced the changes with both enthusiasm and grace. We’ve even looked back over our rich brand heritage to find a fresh way forward. Reimagining everything we adore—from our iconic logo to the brand’s signature blue—this season is all about enriching the details of your story to welcome the next chapter.
At J.McLaughlin