Coyuchi, the first organic luxury home goods brand for sustainable living, opened this month at its new Palo Alto, California store. Located in the Town & Country Village, a neighborhood shopping center with specialty shops and restaurants, Coyuchi is neighbored by like-minded luxury stores such as Sur La Table, Diptyque, Marine Layer, Hudson Grace and more.
Since its founding in 1991, Coyuchi has been known for its delivery of high-quality, timeless, organic designs. The new Palo Alto location brings to life the Coyuchi experience that has turned its online customers into brand loyalists, and provides greater accessibility for shoppers to feel the difference of Coyuchi’s quality first hand.
The store features an immersive “at home” retail experience to help customers craft their most comfortable version of home. Shoppers have access to the design advice of Coyuchi’s esteemed Natural Home Advisors who staff the store, coastal design inspiration including a bountiful display of swatches, and a large interactive touchscreen to review all possible color and textile options.
“With the addition of our Palo Alto store, Coyuchi aims to give customers something they can only get in-person: the opportunity to feel the difference in quality in their own hands,” says CEO & President, Eileen Mockus. “This new location is more than a store to us, we see this space as an opportunity to bring the brand to life. We invite Palo Alto customers to make themselves at home, interact with each of our products, feel the difference in each of them, and ultimately curate a home that is unique and special to them.”
In addition to providing customers with a first hand product experience, the new store will also serve to foster Coyuchi’s growing community. The Palo Alto location provides the brand a space to bring together industry leaders and partners, educate customers and the Palo Alto community, and raise awareness for the brand’s sustainability mission.
The expansion of Coyuchi’s physical presence is an essential step in its growth strategy, led by Marcus Chung, who was hired as the brand’s first Chief Operating Officer in May. With stores being an increasingly important channel to demonstrate Coyuchi’s value proposition to customers and investors, Chung has been instrumental in bringing the Palo Alto store to life in his short six month tenure. He joins Coyuchi from his previous position at ThirdLove, where he served as Vice President of Manufacturing & Supply Chain.
The new 1,300 square foot store is Coyuchi’s second brick-and-mortar retail destination, with its first in Point Reyes Station, which opened its doors in 2008. With the opening of Palo Alto, Coyuchi aims to expand the reach of its mission to provide high-quality, long-lasting, responsibly sourced home textiles to the Palo Alto area. Doors opened this month, just in time for the holiday shopping season.